South by Southwest (SXSW) in Austin, TX, has gained a reputation as a conference where cutting edge technology and ideas are launched. To give you an idea, 11 years ago Twitter launched at SXSW. So, it’s not surprising that other hot ideas—including those related to healthcare—were being discussed in Austin last month.
On opening day of SXSW, there was a panel discussion that included three execs from UPMC discussing how their organization is piloting a program whereby UPMC becomes a strategic investor in healthcare-related start-ups.